Hello, welcome back!

Now, I am going to revisit an area that I have previously touched on, but that will be a recurring theme as it is SO IMPORTANT!! – LIST BUILDING.

Go grab a coffee, I may be some time….but there is MASSIVE vale in the following “Super sized” Chapter.

List building is the first, most important and most constant of all the tasks that Internet marketers engage in. Their lists are their bread and butter and their lists and their businesses belong together. Neither can exist without the other.

You won’t have to wander around the Internet very long before you will find people saying that list building just isn’t important…  and that it isn’t even necessary. Don’t you believe one word of that hooey… and that is precisely what it is…  hooey!

That is without a doubt the worst Internet marketing advice that is available anywhere on the Internet… and there is lot of useless information out there. There is useless information but the idea of not building a list is just downright dangerous advice to follow. List building isn’t important… it is absolutely vital… it really is your bread and butter. Without a list, you are simply without a business.

The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send!

It wouldn’t take but one to do a lot of damage and if you send hundreds, you’ll never get the fine paid off… at least not in just one lifetime. Do you NEED an opt-in list? YES! Your list is your bread and butter.

Now, let’s discuss ways in which one can go about building that bread and butter opt-in list. There are several ways that have been proven to be very effective list building techniques.

One way to build your life blood opt-in list is to write articles and submit them to article banks.

If you weren’t blessed with any writing ability at all or if you simply do not have the time to devote to writing articles, you can have articles written for you by ghostwriters or you can join a PLR site and download articles that will just need some rewriting to prevent them from being identified as duplicate content by search engine spiders. These articles need to be no longer than 300 to 400 words and they need to be keyword rich. Your resource box needs to include your name and a link to your website.

 

7.How to Buy and Sell Buttons For Profit

 

Another proven list building technique is to join and post to blogs and forums that are dedicated to a topic that relates to the products and services that you sell.

You must be careful not to post blatant advertisements on these sites. That’s a big no-no. You will need to post 3 to 5 times each and every week to these sites and you sig tag on your posts needs to be your name and a link to your website.

Exchanging links with websites that sell products and services that are complimentary to but not identical to the products and services that you sell is another way to build your bread and butter list.

Now, some marketers do not believe in link exchanges. They object to the idea of two way traffic and don’t think that a marketer should ever post a link that takes traffic away from his or her website. The key word, however, is TWO way. A link exchange also brings traffic to your website that you might not otherwise ever see and every person who visits your website is a potential customer or, at the very least, a possible addition to that bread and butter opt-in list.

Then there is paid advertising to consider for the purpose of list building.

A PPC (Pay Per Click) campaign is not free, of course, but if your list is greatly increased because of it then it will be money that has been well spent. PPC campaigns are very effective tools for list building… and more especially so if you can give something away for free. People do love ‘free’. Free reports… free utilities…  free E-Books… if it’s free, it adds to your bread and butter opt-in list.

 

7.How to Buy and Sell Buttons For Profit

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A very effective, maybe even the most effective, way to use paid advertising to build your list is to advertise in E-zines that relate to the topic of your website and to the products and services that you sell.

E-zine advertising is very targeted advertising that has proven to be effective as well as cost effective. The people who will see your advertisement are the very people who are most likely to buy the products or services that you sell and to join your opt-in list…  and, did I mention that it is cheap? You can usually get an advertisement in an E-zine for $30 or less.

The well established and savvy Internet marketers all know just how important list building is. List building is at the top of their ‘to-do’ list every single day. List building is never considered a side effect… it is the object of their attraction to every enterprise that they consider undertaking. They know that their lists really are their bread and butter. They fully understand that without their lists that they are without a business and you should believe that with all your heart because it is true.

Leveraging Joint Venture Opportunities

When Internet marketers hear the term, ‘Joint Venture’ they will immediately begin to drool… maybe ever to slightly…  but they are certainly drooling.

New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity.

Everybody wants a Joint Venture for the very simple reason that they are lucrative… and ‘lucrative’ is an understatement.

The first, most important and most on-going task of every Internet marketer is to build an opt-in list.

There are basically three kinds of lists and all of them are not created equally.

First there are lists that are bought…  these are just about worthless.

Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven’t as yet.

The third kind of list is the ‘paid customers list’. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon.

 

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So… building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive… say one that will sell for $9.95 or even $19.95…  to Joint Venture partners and allow them to keep all of the profits from the sale. That’s right. Give them 100% of the profit… the whole $9.95 or $19.95 that the product sells for.

What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That paid customer list is like your own private gold mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line.

Another method that can be used to build that valuable paid customer list is to have two membership sites… one free and one paid.

You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription.

By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:

 

Paid customer list + Credibility = Success

 

Whatever method you choose to employ, the bottom line is that what you need the very most in order to get a profitable Joint Venture deal is a long paid customer list and some credibility. There are no substitutes for either.

Make no mistake here. Credibility is equally important to a paid customer list. Credibility is achieved by becoming a recognized authority in a niche. The paid customer list adds greatly to your credibility but you need to work hard at building credibility by writing and marketing articles, posting to blogs and forums, etc. Building credibility on the Internet isn’t easy and it takes some time. There aren’t any shortcuts.

With a paid customer list and credibility you will then be in a position to leverage the best and most profitable Joint Venture partnership agreements that are possible. Always remember that adding to your paid customer list is one of the factors that you want to insure when you enter into any Joint Venture agreement.

 

7.How to Buy and Sell Buttons For Profit

 

Now, armed with a paid customer list and credibility, your next move is to find ways to make your potential Joint Venture partners willing, even eager, to help you. Contrary to what appears to be common sense, your best Joint Venture partners are those who, up to this point, you have considered your main competitors.

No, I’m not kidding. These are the Internet marketers who are most closely associated with your customer base. The names and email addresses on their lists are the ones that you want on your list.

Let’s say that you sell ‘whatsits’… you and several other marketers are in the ‘whatsits’ selling business. If you can come up with a product that will make selling ‘whatsits’ easier or explain how customers can get the best use out of a ‘whatsit’ then you can approach your most fierce competitors and turn them into your most valuable Joint Venture partners. They will eagerly assist you in promoting your new ‘whatsit enabler’ product…  for a commission, of course.

A product that will make people feel better, look better or solve a problem for them is a product that potential Joint Venture partners will embrace and then they will be eager to help you sell it.

Additionally, you must always offer generous commissions and ample support to all of your Joint Venture partners. This is never a place to cut corners or get greedy and you credibility is always on the line.

If you have made a name for yourself in your niche (gained credibility/authority) and you have a product that Joint Venture partners know will make them look good to their lists (even your most fierce competitors), there is no limit to the help they will be willing to provide for you as a Joint Venture partner!

So, as promised last time I have also put together a List Building Video Course for you, all you need do is hit the image below and you will have access to all 10 Video’s – Schweet no? ?

 

7.How to Buy and Sell Buttons For Profit

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By now you are probably ready for another coffee and to give yourself time to soak up all of the information in this series “How to Buy and Sell Buttons For Profit”? Ensure you revisit all of the chapters and take some notes, follow the links and ENJOY!!!  Well it doesnt finish here, far from it, I will be writing more and more to share my knowledge, experience and resources…..so what you need to do is hit the CLICKETY CLICK BUTTON BOTTLE CAP BELOW and Join me on Facebook and lets continue this journey together!!!

 

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Hey there!

In the last chapter I covered off the written word in a pretty big way and pointed towards some great resources you can use. Here I am outlining the media side of marketing your product or service.

You will have noticed how much people gravitate towards images, advertisements everywhere have a dominant image facet, television, magazines, posters and social media platforms. Now this is a primary for anything you offering, content is king or queen if you want to be a bit more pc about it ?

Content on your website and/or blog will ALWAYS benefit from quality media/images/video. Again I make no assumptions that you have an artistic or marketing flair that will allow you to hit the ground running in this area, but I advise you to give it a go….every post, every product should have some form of associated image or video.

 

6.How to Buy and Sell Buttons For Profit

 

As I mentioned previously, the online prospect has become lazy in what they are open to consume in regards advertisements or information. Not long back in sales, we used to state you have 20 seconds to connect……………now we work to the 6 seconds rule….yup, you have to hit em quick or they browse on by.

One thing you should do, now you are in the driving seat, is to review how other people are doing things, spend time browsing niche relevant sites and blogs and of course the social media platforms you are looking to market within. Take notes, see what catches your eye on a daily basis, do not be complacent, the market is ever changing so make it your business to know how best to market….your business ?

If you are using, for instance, Facebook to put the word out, you need to ensure you put out a mix of posts. By this I mean, we have to show we are real people as well as business people…..going back to the Know, Like, Trust, principal….post things that are real to your daily life events, find quirky images that may hook someone.

Have a look at this guys timeline – add him here:

 

6.How to Buy and Sell Buttons For Profit

 

Take a good look at the timeline, notice the links to products and services as well as his real life observations…..a mix which gives a sense of the person.

This is a format you should use in social media AND in your Blog (did you get it started yet? If you did drop me a note on my Facebook profile so I can subscribe and help)

OK, so you understand you need media so as well as the image you can produce yourself, it is handy to be able to pick up fresh new copyright free (please note copyright free – don’t use media unless you have the right permissions – otherwise you can end up with a slapped wrist in the $000’s).

A couple of places I use on a regular basis, which are totally free are:

www.unsplash.com

www.pexels.com

Both of these offer great FREE resources that you can use in your posts/marketing/blogs.

Also of course you need a means, sometimes to add wording or tweak images…now for the future I advise getting hold of something like photoshop or lightroom (big boy software with big boy price tags), BUT if you look about on the net there are a shed load (lots) of FREE online media manipulation apps.

The list is long but one that I would recommend you take a look at to get you up and running is:

www.fotoflexer.com

You will find it pretty much has all you need to manipulate images and create a deal of marketing media…..and FOR FREE YEHEY!!!

Yet another great FREE app, that can be downloaded or added as a browser extension, you may want to grab is:

https://getsharex.com

This is an Open Source Productivity tool and allows you to do some awesome screen capture actions….this can be great when you want to capture and crop a promo image from something like a a JV/Affiliate offer sales page you are promoting (again if you have the authority to do so!!!).

Now we are going to move on to the major media magnet that is growing massively every day – VIDEO.

We all know about Youtube, whether we make videos or not, many of us use it for its entertainment value and as the second largest search engine in the world (Google being the first and the owner of Youtube so kinda goes without saying lol) its potential for getting eyeballs on your offers is huge.

 

6.How to Buy and Sell Buttons For Profit

 

Within Youtube you can find some resources of free copyright free videos you can download and use, but largely they are about YOU creating videos to fills their shelves. There are also options, much like Facebook, that allow you to “Go Live” and do real time connection with potential customers, this is a subject for a future course.

Let’s assume you haven’t made a video before and maybe don’t want to invest in cameras and quality microphones at this point, there are a couple of places you can get into some creative video creation and do some serious marketing without spending a dime.

Check out these two bad boys:

www.animoto.com

www.bietable.com

There are free templates, images, themes all of which allow you to play about and input a few relevant words of your choice to get your message over. Yes, the free option gives out a video that has their branding on, but when you get a few green backs in the bank you can either invest with a subscription to them to open out more options and drop their watermark.

However, another option you may want to look at that I can also recommend is:

(CLICKETY CLICK THE IMAGE TO TAKE A PEEK)

 

MOVAVI

 

6.How to Buy and Sell Buttons For Profit

 

Movavi Video Editor Plus includes all the functionality in the standard Video Editor, PLUS some exciting extra features. Use keyframe animation to make titles, stickers, and callouts move around the screen. Explore expanded built-in media collections – you’ll find even more sample video clips, stickers, and music tracks to enhance your video projects.

And yes, it’s one I use daily, here is an example (click on the screencapture image I created with ShareX and edited the overlay play button on with Fotoflexer ? )

 

 

6.How to Buy and Sell Buttons For Profit

 

 

With this software I was able to create this and save it to my laptop for future use and upload it directly to my Youtube account for additional traffic, see where I am going with this?

From here I then shared it to my timeline on Facebook, Twitter etc…..plugged it into Sociviral for repeat tweeting and posting in autopilot!!!

 

6.How to Buy and Sell Buttons For Profit

 

(I know I promoted this in a previous chapter but I am guessing you are now seeing the worth of it even more at this stage?)

 

In the last chapter I also mentioned I would be giving you a Special Offer – here it is peeps a brand new shiny

FREE SPECIAL REPORT on TRAFFIC (The life blood of your online business)

 

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As I draw this chapter to a close, I hope you can see some of the methods that are easily sourced to assist you with your marketing of your products, services or affiliate links.

In the next chapter I will be covering more quality products and services to give you  greater advantage when trying to Buy and Sell Buttons For Profit.

 

If you need any help with anything contained in this series feel free to reach out via the Group Page

(CLICKETY CLICK THE BOTTLE CAP BUTTON BELOW)

 

6.How to Buy and Sell Buttons For Profit

 

5.How to Buy and Sell Buttons For Profit 

7.How to Buy and Sell Buttons For Profit (coming soon)

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In this section I will be covering Copywriting and Blogging and will start out by saying, you should never under estimate the written word and its power.

Whilst we now live in a world which has become lazy, to some extent, in its preferred mode of accepting information and erring more towards images and video formats, at the end of the day, the latter capture the eye and attention but the real “meat in the sandwich” is the information this leads someone to.

Writing good copy is key to marketing yourself, products and services and it is a skill, one that some people seem to have a better aptitude and artistic flair for but one that can and should be learnt.

 

5.How to Buy and Sell Buttons For Profit

 

Learning good copywriting skills takes time and energy of course, but this service can, if you have the financial means, be bought via various people “out there” in such places as Fiverr and Freelancer.com.

If you choose to outsource you need to find a well recommended copywriter and take into account, the costs against your sales margin. But great scripts build better following of your website/blog email campaigns.

Hand in hand with this is Blogging and more than once I have mentioned the need for you to have this as part, if not all of you website offering. If you look around you will find many big brands who have blogs as a facet of their websites.

Blogging can be a creative ongoing record of what you are doing in your niche (or even your own life), a method of posting your new events, products or services and a very good way of creating product reviews.

 

5.How to Buy and Sell Buttons For Profit

 

There are many many benefits to having a blog, one being that people start to see you and/or your business as an active entity, perhaps get a sense of your character and in getting to know you, at least at this level can encourage a following and potential conversion environment.

People like to buy from people, by that I mean that there is a greater likelihood for someone to buy from someone they know, like and trust.

The words Know, Like and Trust are a very important series of words to run your business by, and note that the consumer world has slowly been changing over recent years in that whilst people still recognise and purchase from well known brands they are often looking for someone or something alternative, more “real” rather than a faceless enterprise.

So, blogging also gives you added kudos with the search engines, as sites are monitored by the search engines if you regularly post something new, particularly with good word count and media you will score points and have better searchability.

Now you can see how Copywriting and Blogging work together but if you are not a writer type of person this can feel like a stumbling block. Worry not, I have a couple of solutions for you which can help avoid the expense of hiring outsource writers.

 

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5.How to Buy and Sell Buttons For Profit

 

 

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5.How to Buy and Sell Buttons For Profit

 

I hope your biggest takeaway from this will be that, whether you train yourself to be a proficient copywriter, become a world famous blogger or not, you must write as you would speak more than anything. Let people know you, write as if you are talking to one or more people, show them YOU.  In doing so, you give reality to your brand (YOU) and what you are promoting…..your intention is to build authority and this is done by you having knowledge in your niche and being a person people KNOW, LIKE and TRUST.

 

In the next chapter I am going to cover Media Tatics and Resources

DO NOT MISS IT as I have a SPECIAL TRAFFIC BONUS JUST FOR YOU

 

If you need any help with anything contained in this series feel free to reach out via the Group Page

(CLICKETY CLICK THE BOTTLE CAP BUTTON BELOW)

 

5.How to Buy and Sell Buttons For Profit

 4.How to Buy and Sell Buttons For Profit
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So What Are You Waiting For?

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I know, you might be asking yourself, “I don’t know how to create a product”?

Creating a product requires the ability to produce good copy, and many people outsource this but actually this product will give you both the knowledge and resources to learn how to copywrite yourself!

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