In this section I will be covering Copywriting and Blogging and will start out by saying, you should never under estimate the written word and its power.
Whilst we now live in a world which has become lazy, to some extent, in its preferred mode of accepting information and erring more towards images and video formats, at the end of the day, the latter capture the eye and attention but the real “meat in the sandwich” is the information this leads someone to.
Writing good copy is key to marketing yourself, products and services and it is a skill, one that some people seem to have a better aptitude and artistic flair for but one that can and should be learnt.
Learning good copywriting skills takes time and energy of course, but this service can, if you have the financial means, be bought via various people “out there” in such places as Fiverr and Freelancer.com.
If you choose to outsource you need to find a well recommended copywriter and take into account, the costs against your sales margin. But great scripts build better following of your website/blog email campaigns.
Hand in hand with this is Blogging and more than once I have mentioned the need for you to have this as part, if not all of you website offering. If you look around you will find many big brands who have blogs as a facet of their websites.
Blogging can be a creative ongoing record of what you are doing in your niche (or even your own life), a method of posting your new events, products or services and a very good way of creating product reviews.
There are many many benefits to having a blog, one being that people start to see you and/or your business as an active entity, perhaps get a sense of your character and in getting to know you, at least at this level can encourage a following and potential conversion environment.
People like to buy from people, by that I mean that there is a greater likelihood for someone to buy from someone they know, like and trust.
The words Know, Like and Trust are a very important series of words to run your business by, and note that the consumer world has slowly been changing over recent years in that whilst people still recognise and purchase from well known brands they are often looking for someone or something alternative, more “real” rather than a faceless enterprise.
So, blogging also gives you added kudos with the search engines, as sites are monitored by the search engines if you regularly post something new, particularly with good word count and media you will score points and have better searchability.
Now you can see how Copywriting and Blogging work together but if you are not a writer type of person this can feel like a stumbling block. Worry not, I have a couple of solutions for you which can help avoid the expense of hiring outsource writers.
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I hope your biggest takeaway from this will be that, whether you train yourself to be a proficient copywriter, become a world famous blogger or not, you must write as you would speak more than anything. Let people know you, write as if you are talking to one or more people, show them YOU. In doing so, you give reality to your brand (YOU) and what you are promoting…..your intention is to build authority and this is done by you having knowledge in your niche and being a person people KNOW, LIKE and TRUST.
In the next chapter I am going to cover Media Tatics and Resources
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If you need any help with anything contained in this series feel free to reach out via the Group Page